WEEK 10 - DAY 5

WEEK 10 - DAY 5

Today the class will have a meeting to decide the following:

MEETING AGENDA – November 14, 2014

Review all creative artwork prepared for the project.

Decide on a look and feel to be used for all material:

• logo design
• colours (should work with school board colours)
• shapes to display images, boarders
• layouts – headers and footers

Based on the budgeted marketing strategies listed below:

• Mass emails
• Paper flyer
• Virtual tour (finance pending)
• Commercial
• Info Session – Slide presentation
• Blog
• Facebook Page

Establish who will create content for the strategies above, the items are as listed:

• Student profile – average age, motivation to finish, attitude
• Tag lines and BRAND (COMPLETE)
• Teachers – 4 teachers, classes they teach
• Success Page – drop out rates, advice for keeping in program
• Schedules – Start times, session dates, important dates.
• Location information – site map – contact information, parking information, elevator
• Tour of site – under 18, over 18, Fast Track, Credit Prep (links to Goodwill Amity), image layout map -- Food Choices close by – Stairway Café – Student Lounge + microwave
• Future page – use Photoshop images

FUTURE ACTION ITEMS: based on the layout decisions made today, you will begin creating your assigned content on Monday.

SUBMISSIONS FOR THIS WEEK: Make certain your blog post for this week is complete and published, it should include all the components discussed this week relating to your school marketing plan.