Colour Schemes: How Colours Make Us Buy
The episode of the CBC radio program Under the Influence focuses on how colour can influence our decision to buy a product. We will be listening to the broadcast today in class, you will make notes on the following points:
ACTIVITY 1: Note taking
- Name 2 companies who trademarking a colour.
- Red it used in what famous logo? Why is it used?
- Blue is used in what logos? Why is it used?
- Orange is used in what logos? Why is it used?
- Green is used in what logos? Why is it used?
- Purple is used in what logos? Why is it used?
- Brown is used in what logos? Why is it used?
- Why are yellow and black used?
- Why are yellow and red used in the McDonalds logo?
- The following colours make us feel what? Green, Blue, Peach, Pink, Red
- Why did Xerox change their logo colour?
Have a look at the following chart of logos and emotion click here and scroll down the page.
ACTIVITY 2: Use Drawing Tool to label Colour Wheel
In your Google document you created yesterday, based on the information from the radio broadcast, insert some descriptive words around your colour wheel, relating to how each specific colour is used. The INSERT - DRAWING and TEXT BOX options will be used.