WEEK 10 - DAY 1

WEEK 10 - DAY 1

Marketing Plan

King William Adult Day School

PART 1:

Market: Collect, organize, and write down data about the market that is currently using your product, see bar chart provided in class. Based on the data you collect identify the following:

• Retention rates for adult credit learners
• Percentage of students in the Ontario Works program
• Difference in success rates between sessions 1, 2, 3.

Target Market: Who is “consuming” your product? You will identify a “profile” of the student consuming the post-secondary education program.

Product: Describe your product. How does your product relate to the market?

Include in your description of your product the Educational Environment that best describes how teaching is being delivered: i.e. lesson based teacher taught – Hybrid classroom - SOLE (supported online learning environment).

Using MSWord, create 2 smart art flow charts describing:

1. Target Market

2. Product

Include text and an image in your flowchart, draft your chart on paper before you begin using the software.