Marketing Plan - King William Adult Day School
PART 2:
Competition: Describe your competition.
Mission Statement: Write a few sentences that state:
"Key market" - who you're selling to:
"Contribution" - what you're selling:
"Distinction" - your unique selling proposition:
Market Strategies: Write down the marketing and promotion strategies that you want to use or at least consider using, strategies to consider:
- Networking - go where your market is
- Direct marketing - brochures, flyers
- Advertising - print media, directories
- Training programs - to increase awareness
- BLOG or Website
ACTIVITY 2:
Once you have answered the questions above, create a blog post with the 5 marketing components we have covered so far. Include your 2 images for TARGET MARKET and PRODUCT. Include your 2 images for TARGET MARKET and PRODUCT, a demonstration of how to convert your charts to .JPG using the CROP TOOL in Photoshop Elements, will be discussed in class.
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