Tuesday, 11 November 2014

WEEK 10 - DAY 3

WEEK 10 - DAY 3

Marketing Plan - King William Adult Day School

PART 2:

Competition: Describe your competition.

Mission Statement: Write a few sentences that state:

"Key market" - who you're selling to:

"Contribution" - what you're selling:

"Distinction" - your unique selling proposition:

Market Strategies: Write down the marketing and promotion strategies that you want to use or at least consider using, strategies to consider:

  • Networking - go where your market is
  • Direct marketing - brochures, flyers
  • Advertising - print media, directories
  • Training programs - to increase awareness
  • BLOG or Website

ACTIVITY 2:

Once you have answered the questions above, create a blog post with the 5 marketing components we have covered so far. Include your 2 images for TARGET MARKET and PRODUCT. Include your 2 images for TARGET MARKET and PRODUCT, a demonstration of how to convert your charts to .JPG using the CROP TOOL in Photoshop Elements, will be discussed in class.

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